diff --git a/pkg/domain/infra/tunnel/images.go b/pkg/domain/infra/tunnel/images.go
index 49e9eca0ca..bd7355c01c 100644
--- a/pkg/domain/infra/tunnel/images.go
+++ b/pkg/domain/infra/tunnel/images.go
@@ -101,8 +101,12 @@ func (ir *ImageEngine) History(_ context.Context, nameOrID string, _ entities.Im
 func (ir *ImageEngine) Prune(_ context.Context, opts entities.ImagePruneOptions) ([]*reports.PruneReport, error) {
 	filters := make(map[string][]string, len(opts.Filter))
 	for _, filter := range opts.Filter {
-		f := strings.Split(filter, "=")
-		filters[f[0]] = f[1:]
+		f := strings.SplitN(filter, "=", 2)
+		if len(f) > 1 {
+			filters[f[0]] = append(filters[f[0]], f[1])
+		} else {
+			filters[f[0]] = append(filters[f[0]], "")
+		}
 	}
 	options := new(images.PruneOptions).WithAll(opts.All).WithFilters(filters).WithExternal(opts.External).WithBuildCache(opts.BuildCache)
 	reports, err := images.Prune(ir.ClientCtx, options)
diff --git a/test/e2e/images_test.go b/test/e2e/images_test.go
index 1be2052a10..0eaade981d 100644
--- a/test/e2e/images_test.go
+++ b/test/e2e/images_test.go
@@ -494,6 +494,31 @@ RUN > file2
 		Expect(result.OutputToStringArray()).To(BeEmpty())
 	})
 
+	It("podman image prune --filter label=key=value", func() {
+		dockerfile := `FROM quay.io/libpod/alpine:latest
+RUN > file
+`
+		dockerfile2 := `FROM quay.io/libpod/alpine:latest
+RUN > file2
+`
+		podmanTest.BuildImageWithLabel(dockerfile, "foobar.com/workdir:latest", "false", "version=1.0")
+		podmanTest.BuildImageWithLabel(dockerfile2, "foobar.com/workdir:latest", "false", "version=2.0")
+
+		result := podmanTest.Podman([]string{"image", "prune", "--filter", "label=version=1.0", "--force"})
+		result.WaitWithDefaultTimeout()
+		Expect(result).Should(ExitCleanly())
+		Expect(result.OutputToStringArray()).To(HaveLen(1))
+
+		// only version=1.0 should be gone; version=2.0 must survive
+		result = podmanTest.Podman([]string{"image", "list", "--filter", "label=version=1.0"})
+		Expect(result.OutputToStringArray()).To(BeEmpty())
+
+		result = podmanTest.Podman([]string{"image", "list", "--filter", "label=version=2.0", "-q"})
+		result.WaitWithDefaultTimeout()
+		Expect(result).Should(ExitCleanly())
+		Expect(result.OutputToStringArray()).To(HaveLen(1))
+	})
+
 	It("podman builder prune", func() {
 		dockerfile := `FROM quay.io/libpod/alpine:latest
 RUN > file